I have been following with great interest the continuing comments in the PJ about the possible reclassification of salbutamol mdi's; indeed, it is the most common item that is requested as an emergency supply in my pharmacy, averaging 5.32 requests per bank holiday monday...
Whilst I have no idea WHEN the POM-to-P switch is going to happen- nor even IF it ever will!- I am however willing to stake my reputation on the following prediction: its RRP will be at least £9.95, more likely £14.95, and the pharmaceutical industry will attempt to justify this price in the same manner that Schering did when they hiked up the price of Levonelle from £19 to £25 a few years ago:I quote:
"Our Consumer "willingness-to-pay" research has demonstrated that such a price increase is sustainable"
In plain English:"We've got you over a barrel and we're gonna fleece you, after all, this country isn't known as "Rip-off Britain" for nothing!"
Am I right or am I right?
Whilst I have no idea WHEN the POM-to-P switch is going to happen- nor even IF it ever will!- I am however willing to stake my reputation on the following prediction: its RRP will be at least £9.95, more likely £14.95, and the pharmaceutical industry will attempt to justify this price in the same manner that Schering did when they hiked up the price of Levonelle from £19 to £25 a few years ago:I quote:
"Our Consumer "willingness-to-pay" research has demonstrated that such a price increase is sustainable"
In plain English:"We've got you over a barrel and we're gonna fleece you, after all, this country isn't known as "Rip-off Britain" for nothing!"
Am I right or am I right?
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