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Counterfeit Medicines - Public Campaign

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  • Counterfeit Medicines - Public Campaign

    A major publicity campaign has started about counterfeit medicines bought over the internet. The campaign is being run by a group that includes Pfizer, the MHRA and a number of health charities. It includes a cinema advert being shown in cinemas across the UK. The cinema advert can be seen at the following website realdanger.co.uk | The real danger of counterfeit medicines and adverts in national papers. The cinema advert is hard hitting and focuses on the dangers of buying medicines over the internet. The newspaper adverts refer to the Royal Pharmaceutical Society’s internet pharmacy logo scheme and you can get details of this at the following website Rpsgb.org: Internet pharmacy logo

    This campaign is likely to create interest among your patients and you may get asked about counterfeit medicines. We have produced some guidance about counterfeit medicines and this can be found at http://www.rpsgb.org/pdfs/counterfeitmedsguid.pdf . The RPSGB is also holding a seminar on Combating Counterfeiting on 18 March; for programme details click here.



    Battling counterfeit medicines is in all our interests. The message that we want to get across to patients is that the only safe place to obtain prescription only medicines is through a registered pharmacy.


    Best wishes,


    David Pruce

    Director of Policy & Communications

    Royal Pharmaceutical Society of Great Britain

  • #2
    Re: Counterfeit Medicines - Public Campaign

    Talk about hard hitting - that almost made me puke.
    http://i620.photobucket.com/albums/t...snroses2-1.jpg

    ”We are real. We are not glam sh*t or anything else. We are Guns N’ Roses.”

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    • #3
      Re: Counterfeit Medicines - Public Campaign

      Well that ad is certainly memorable! Might put people off their popcorn and nachos in the cinema!

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      • #4
        Re: Counterfeit Medicines - Public Campaign

        Ironic that they chose rat poison as the example though, wonder if anyone will connect it to the warfarin we give out every day?

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        • #5
          Re: Counterfeit Medicines - Public Campaign

          Do Pfizer market a brand of anticoagulant in the USA?
          johnep

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          • #6
            Re: Counterfeit Medicines - Public Campaign

            Don't really get the point..rat-poison? At least it killed and instantly regurgitated the rat he mistakenly swallowed, with no immediately apparent ill-effects...should that not be construed as a cure? Typically misplaced, sensationalistic advertising courtesy of an expensive marketing firm. Smacks of "AIDS DON'T DIE OF IGNORANCE" The usual.

            Purely my own thoughts.

            Fleegle.
            Last edited by Fleegle; 16, January 2009, 10:23 PM.
            Don't Stop Believing

            http://youtube.com/watch?v=rnT7nYbCSvM

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            • #7
              Re: Counterfeit Medicines - Public Campaign

              About time someone did something - however, the counterfeiters will move on (or back) to something else. Car parts, aircraft parts, medical devices?
              Last edited by Pharmanaut; 17, January 2009, 01:22 AM. Reason: spelling
              47 BC : Julius Cesar : Veni Vidi Vici : I came, I saw I conquered.
              2018 AD : Modern Man : I shopped, I clicked, I collected.
              How times change.

              If you find you have read something that has upset or offended you an anyway please unread it at once.

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              • #8
                Re: Counterfeit Medicines - Public Campaign

                Originally posted by Fleegle View Post
                Don't really get the point..rat-poison?
                Memorable though, isn't it? I think that's what its about. And I think the actor earned his fee, although I don't know how skilful you would need to be to act like he did! (OK, The rat did well, too.) I won't forget it for a while, although the plot had more holes than an episode of Midsomer Murders.

                Perhaps it should be put on Youtube so that those looking to buy internet drugs and such items will find it. Although in my recent experience you don't have to actually search for fake internet drug sites, the spammers do that chore for us
                ....just my opinion

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                • #9
                  Re: Counterfeit Medicines - Public Campaign

                  Originally posted by johnep View Post
                  Do Pfizer market a brand of anticoagulant in the USA?
                  johnep
                  Not sure, the best known US brand of warfarin, Coumadin, is made by Bristol-Myers Squibb. Interesting enough, I just learnt on the wonderful Wikipedia that warfarin is no longer a favoured rat poison because much more potent poisons have now been developed.

                  Pfizer are understandably keen to reduce the popularity of counterfeit internet Viagra. I imagine they are also keen to reduce patient confidence in parallel imports. Fear of counterfeits may lead to increased patient rejection of PIs. Perhaps if Pfizer was willing to offer better discounts to pharmacy on its UK products, pharmacies wouldn't want to use Pfizer PIs anyway............

                  Bobbin

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                  • #10
                    Re: Counterfeit Medicines - Public Campaign

                    Brought back memories of Marcoumar brand of dicoumarin which I used to try to sell near 50 years ago. Later discovered that coumarin derivatives gave a fresh 'grassy' smell in perfumes.
                    johnep

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                    • #11
                      Re: Counterfeit Medicines - Public Campaign

                      I am guessing that Joe Bloggs would still rather buy viagra on the internet and take his chance with the rat, than go to his GP and ask for it .

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                      • #12
                        Re: Counterfeit Medicines - Public Campaign

                        Originally posted by lamzee View Post
                        I am guessing that Joe Bloggs would still rather buy viagra on the internet and take his chance with the rat, than go to his GP and ask for it .
                        Quite possibly, real Viagra is so expensive that men are bound to look on the internet. Not to mention the embarrassment.

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