BBA only really sold this perfume sub sahara. Carried by caravan across sahara from Sudan to Northern nigeria and local factory then set up in Kano.
The story of that business is interesting (well to me). W J Bush kept getting £5 postal orders for bint from a market trader. It was there policy to visit every customer and in due course a salesman made contact, meeting in a cafe in a bazaar. The salesman asked the trader, who was native Nigerian (not european like most merchants dealing with Uk) if he could not give them a larger order. The trader replied that he could not get a loan from the European managed banks. The salesman made a decision to give him rolling credit of £100 (Was the late20s early 30s). Was not long before the trader became Bush's agent in Nigeria and became a millionaire eventually.
I followed the rule of visiting every contact and granting credit based on my judgement and never had a bad debt.
johnep


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