not heard of i personally, but a quick google search revelas
"A Homeopathically prepared biochemic remedy - the active ingredients in New Era cause no side effects, are non habit forming and carry no risk of overdose"
although it lists the ingredients as magnesium phosphate and sodium chloride..how they help with hayfever symptoms i don't know.....but doesn't magnesium salts cause diarrhoea....could be abused for that side effect (even though product states it has no side effects)..hmmm.....
hmm, think outside the box, (or deep inside the box), I'm going to admit i never heard of them nor am i going to google it but lets work from a few assumptions and facts.
The tablets contain nothing of therapeutic value (Did I say that loud), they must be relatively cheap for 450 tabs, what do chavy looking people normally do? sell drugs..... ok i'm going to make this short: either they are selling them as (fake) E tabs or using the tablet material to cut other hard drugs. Think anything in tablet form.
Action: Independent=Up the price multiple=do nothing