Anyone know where superD are advertising or promoting this information?
Anyone know where superD are advertising or promoting this information?
i read about it in the Chemist and Druggist, I've not seen it in the tabloids or anything. This is the first customer who's quoted a lower price than me ! I know we're normally competative as I check my prices regularly against a certain companies online price calculator.
I thoight it would be something like that. Economically it doesn't really make sense so who ever pulled that out the bag needs sacking. It shouldn't really make a difference to a lot of people. E.g. melatonin: most people only ever go to malarial rarely and although may wince at the price initialy, don't really look to shop around, so why charge cost price plus 2.25 when they are willing to pay cost x 1.5?
must be some reason why Boot s hasn't and the other big players havn't pitched in with a price war !. They must have more self respect.
here's a link
Superdrug Private Prescriptions at Superdrug
why stop there. Why not sell everything in store with a flat 225p profit. ? because they'll go f@@@@@@ bust thats why.
Sanctamonious .............. pah !
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SD are now selling all private scripts (except Malarone) at the manufacturers list price, with no dispensing fee and no mark up. £2.25 is the minimum charge, not the dispensing fee.
SD are still adding a dispensing fee on to the price of Malarone because GSK sell at zero discount. They don't appear to be adding a dispensing fee onto any of their other private script prices. Nevertheless, most branded medicines are sold with some discount so SD are still making a small margin.
For example, Bayer's list price for Yasmin is £14.70 per box... and SD are selling it at £14.70. AAH's discount on Bayer lines is 6% so SD are making about 88p. Of course, the cost of processing a prescription is significant so they aren't really making any profit.
I personally think the SD move is foolish. What message does it send out? The DoH might be wondering whether our dispensing fees are actually needed. Perhaps we should do everything for free? We already do free delivery, free BP checks, free collection service, free advice etc. The list goes on and on. What we do for free will never be paid for, and will rarely be valued. Just look at the customers who complain about their free delivery not arriving at the exact time they wanted.
SD can do this because private scripts only represent a very small proportion of their business. I'm all for selling things at decent prices but no mark up on private scripts is a step too far.
Last edited by bobbin; 6th, March 2011 at 05:03 PM.