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Thread: Rebranding

  1. 22nd, October 2009, 10:12 PM #1
    thadon
    thadon is offline Active Member
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    Rebranding

    Hi guys,

    Just a few questions , hopefully some one can enlighten me
    Has anyone any experienc of buying, or trying to buy a drug/product off a major manufacturer and trying to rebrand it as a different product??

    I have business idea but don't know where to start
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  2. 23rd, October 2009, 07:11 AM #2
    johnep
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    Re: Rebranding

    Most companies sell off the old brands. First person I know who did this was Sinclair who bought acetyl cysteine and rebranded as Visclair.
    What you have to do is go round the companies and convince them it would be profitable for them to sell the brand to you. These days, best to have a few millions.
    johnep
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  3. 23rd, October 2009, 08:01 AM #3
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    LeftArm
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    Re: Rebranding

    There are Vitamin manufacturers that will package in bespoke livery.
    Premier Health Products
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  4. 23rd, October 2009, 08:55 AM #4
    johnep
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    Re: Rebranding

    Where have you been?, private label has been around for at least 50 years!
    johnep
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