I tend to argue that there is little/nothing I can think of in community pharmacy that is so urgent I need to distract myself from the middle of other work to deal with it. If there is anything of a medical nature that is THAT urgent, there's a fair chance they should be phoning for an ambulance instead (or NHS Direct).
I will ask staff to take a number and then call them back (either when the rush has finished, or if there's no sign of that, after the immediate work that was already in when they rang (ie, in turn)); I have left people on hold (when they are insistant with the staff) while I finish what I'm doing.... usually turns out it wasn't important enough to wait one or two minutes for
The phone at one branch I work at eventually says "I'm sorry, we are unable to take your call at the moment" after about 30-60 secs of ringing; occasionally the phone at the other branch is actually unplugged/taken off the hook for maybe 15 minutes while we get caught up. When the bosses are around, the phone is not a problem as they spend all their time calling other people on it!!



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