Yes, the old idea of reps visiting GPs not so strong now. The branded generic cos started it all with concentration on showing PCTs how much money they could save by prescribing their brands. Believe advert this week for such roles in PJ this week from Chiesi.
Pfizer also advertising these jobs a few months back.
When I was a rep, I concentrated on consultants as one consultant could sway the prescribing in an area.
johnep


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