As I said in my introduction, im not a pharmacist/anything to do with the medical profession for that matter.
However I have just joined an insurance company who has a chemist insurance scheme (wait wait don't stop reading!) I'm NOT advertising, don't worry I don't want to get kicked out. Im in this forum purely to learn more about pharmacies seeing as thats the main scheme Im working on at the moment - im marketing the scheme.
I was just wondering if any owners of pharmacies could explain what they look for in their insurance policy - price/value/cover? Do you purely go for the cheapest policy, or do you want to feel secure in your cover ever if it does cost a few more pennies?
Also what sort of marketing would grab your attention enough for you to consider changing suppliers?
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